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"A mouse took a stroll through the deep dark wood.
A fox saw the mouse and the mouse looked good."

This much admired tale, tells the story of a brave mouse walking through the wood, along with the dangers he encounters - assorted animals, who believe that he's good enough to eat! The quick witted mouse convinces his foes, with tales of the great gruffalo and they decide to let him be. Unbeknown to the mouse, is that what he actually describes exists ... and the two shall meet ... in the deep dark wood.

With inspiration taken from a Chinese tale about a young girl, who convinces a hungry tiger that she is the Queen of the jungle, which scares him away ... the Gruffalo was born. Published in 1999, written by Julia Donaldson with illustrations by Axel Sheffler, the Gruffalo was given life, as his popularity grew. The book has sold over 13 million copies in 59 editions worldwide and translated into 38+ languages.

Amost 20 years later, an animation was released on Christmas Day 2009, which was eagerly enjoyed by over 10 million viewers and became available to fans worldwide.