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Aurora World

Founded in 1981, Aurora World began supplying a range of high quality products to its retailers. These included museums, attractions, zoos and department stores. Now, they are known for their wide and undeniably fine, range of gifts and Licensed products, that are more readily available, to independent retailers like us at World of Bears.

One of their most popular designs are the large glittery eyed Yahoos, who are still going strong in their 10th year. Licensed products however, how now come to the fore, with magical renditions of everyone's favourite lasagne eating cat (Garfield), that bald kid and his many friends (Snoopy & Charlie Brown), plus book characters such as Stickman, Gruffalo and the Bear from "we're going on a bear hunt".



  • Aurora New Arrivals

    For the latest new licensed characters that you welcome into your home, to the fabulous new friends that will win a place into your heart, see them here!
  • Aurora Wild Animals

    It's time to take a walk on the wild side, with three of Aurora's inspired collections featuring detail, charm and a sumptuous touch that'll leave you wanting more.
  • Aurora We're going on a Bear Hunt

    Published in 1989 by author Michael Rosen and illustrated by Helen Oxen, this much loved Children's book has delighted the world over. Now you an have your own 'Bear'!
  • Aurora Garfield

    The lasagne loving, mischief making cat, was created by cartoonist Jim Davis and was first published in 1978.
  • Aurora Mog the Forgetful Cat

    Sometimes you just need to be a bit more careful … it's Mog The Forgetful Cat, who is so unforgettable thanks to Judith Kerr OBE and a firm family favourite.
  • Aurora Zog the Dragon

    Another winner from the duo of Julia Donaldson and Axel Scheffler, who knew that learning to fly, could be so hard, yet reap rewards? … Zig Zag to the blue …
  • Aurora Peanuts

    'That Round-Headed Kid' and his loyal Beagle, appeared in Charles M. Schulz's creation - the comic strip 'Peanuts' from 1950.
  • Aurora Gruffalo

    This modern classic was first printed in 1990, by writer and playwright Julia Donaldson, with illustrations by Axel Scheffler. Going into the deep dark wood, will never quite be the same!
  • Aurora Stick Man

    Telling the tale of adventure, courage, bravery and family love, Julia Donaldson and Axel Scheffler, create another spellbinding character. First published in 2008, this popular story has created an unlikely hero.
  • Aurora Tiger who came to Tea

    Since 1968 folk have been mindful of whom may appear at tea time, with the super-fun Tiger from The Tiger Who Came to Tea, as he'll leave your cupboards bare, written by Judith Kerr OBE.

  • Aurora Retired

    Missing a favourite Licensed Product? He may be hiding in here and is no longer available.


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